Google Play Store Verification is required whenever an organisation or a business publishes an app on the platform. However, many app developers in India find out they need to apply for their Google Play Verification after their Google Play Verification has been delayed and/or after their application has been rejected.
Here at Duns India, we help startup companies, SaaS businesses, IT Services businesses, App Developers, etc. to quickly obtain their D-U-N-S® Numbers with accuracy and without any issues relating to verification.
In this blog, we’ll explain:
- A description of what the D-U-N-S® Number is
- A description of why Google Play Console requires a D-U-N-S® Number
- A description of how Indian Businesses can get their D-U-N-S® Number by 2025
- Common mistakes app developers make when applying for their D-U-N-S® Number
- How Duns India has made the process easy and has assisted customers with their D-U-N-S® Number by providing them with a D-U-N-S® Number for ₹5,999 only.
What Is a D-U-N-S® Number?
The D-U-N-S® Number (Data Universal Numbering System) is a unique 9-digit identifier used globally to verify that a business really exists, its physical address and what it does (i.e. “Industry”).
Think of it as a global Aadhaar card for your business.
Key Facts About the D-U-N-S® Number:
- Recognized in 200+ countries
- Used by 330+ million businesses globally
- Trusted by platforms like Google, Apple, Amazon, banks, and government bodies
- Confirms that a business is legitimate, active, and registered
Once issued, your D-U-N-S® Number becomes a permanent digital identity for your business.
Why Google Play Console Requires a D-U-N-S® Number
As an Organization You Need to Verify Google that Your Business is Legal When You Set Up Google Play Console Account, and Google Uses The Global Database of Dun & Bradstreet for Verification.
The D-U-N-S® Number helps Google to:
- Your Business is Legally Registered
- Confirmation of Your Business Name/Business Address
- To Allow for App Publishing Under Corporate Name and Not Personal Name
- Easier Tax/Payment/Fill Verification
- To Help Eliminate Fake or Fraudulent Developer Accounts
If You Do Not Provide a Valid and Verified D-U-N-S® Number, the Verification Process Will Likely Fail for Google Play Business Account.
Who Needs a D-U-N-S® Number for Google Play Console?
| Developer Account Type | D-U-N-S® Number Required |
| Individual / Personal | No |
| Company / Organization | Yes |
If you want your app to be published under a brand or company name, a D-U-N-S® Number is mandatory.
Who Issues the D-U-N-S® Number in India?
Dun & Bradstreet India is the only authority to issue D-U-N-S® Numbers in India. While you may apply directly through the Dun & Bradstreet website, many applicants have experienced delays when applying because of:
- Incorrect business names
- Address mismatches
- Incomplete documentation
- Lack of follow-up during verification
For these reasons, many businesses opt to use Duns India to take advantage of our expertise in this area.
Documents Required for D-U-N-S® Number Registration
You need to ensure you have the following documents ready before you submit your application:
- Business Registration Document: (Certificate of Incorporation / LLP Agreement / MSME / Udyam / GST)
- PAN Card for the Business
- Registered Office Address Document: (Utility bill – electricity, rental agreement, or property tax receipt that was issued no more than three months ago)
- Proof of ID for your Authorized Signatory: (Aadhaar Card or Passport)
- The email address and phone number for Official Business Communication
Your documents must contain all of the same information and the same types of documents must match.
Step-by-Step Process to Get a D-U-N-S® Number for Google Play Console
Step 1: Business Information Preparation
You need to prepare:
- You need to prepare:
- Legal business name
- Registered address
- PAN, GST, CIN (if applicable)
- Type of business organization (Pvt Ltd, LLP, Proprietorship etc.)
- Type of business and number of employees.
Consistency is critical.
Step 2: Document Verification
Documents are checked to ensure:
- Exact name match
- Correct address format
- Valid and clear uploads
Even a small spelling difference can delay approval.
Step 3: Application Submission
The application D-U-N-S 2 Application is dispatched online together with the full business information.
Step 4: Verification by Dun & Bradstreet
D&B verifies:
- Business existence
- Registration records
- Address authenticity
- Authorized signatory details
They may contact you via email or phone for confirmation.
Step 5: D-U-N-S® Number Issuance
Once verification is complete, your 9-digit D-U-N-S® Number is issued and sent via email.
How Long Does It Take to Get a D-U-N-S® Number in India?
Processing Time in 2025:
- Regular processing: 10-14 business days.
- Mistakes or incompatibility may prolong schedules.
There is a high reduction in delays when professionals are in charge.
How to Use Your D-U-N-S® Number for Google Play Console
After receiving your D-U-N-S® Number:
- Log in to Google Play Console
- Go to Account Details → Business Verification
- Enter:
- Legal business name
- Registered address
- D-U-N-S® Number
- Submit for verification
Google cross-checks your details with Dun & Bradstreet and approves your organization account.
Common Mistakes Developers Should Avoid
- Sending personal email IDs rather than business email.
- Sending out of date or vague documents.
- Exist of a mismatched business name or address.
- Failure to reply to verification emails or calls.
- Applying without checking existing D-U-N-S® records
Avoiding these mistakes can save weeks of delay.
Benefits of a D-U-N-S® Number Beyond Google Play
The Google Play is not the only platform that uses a D-U-N-S. It also helps with:
- Apple Developer Registration.
- Amazon and vendor on boarding across the world.
- Export documents and tender.
- Business credit profiling
- International partnerships
It strengthens your global business credibility.
How Duns India Helps You Get Your D-U-N-S® Number (₹5,999)
At Duns India, we are located solely in D-U-N-S registration of Indian businesses.
Why Choose Duns India?
- Complete end-to-end handling
- Nonexistent documentation verification.
- Increased processing and follow-ups.
- Google Play and Apple specialization.
- Transparent pricing – ₹5,999 only
Apply for your D-U-N-S® Number with Duns India for just ₹5,999
We make sure that your application is correct, checked, and not inconvenienced.
Conclusion
Google Play console business verification requires a D-U-N-S® Number and is also a critical requirement to a developer who is publishing their apps under a company name.
It is an easy task with the appropriate documents and professional support. Rather than putting your rejection or delays at risk, have Duns India professionalize your D-U-N-S registration.
Build trust. Verify your business. Post your application.
FAQs
Yes, for organization or company accounts.
Usually 10–14 business days with correct details.
No, it is issued only to registered businesses.
Yes, but professional assistance helps avoid delays.
Your D&B records may need correction. Duns India can help update and re-verify them.