If you’re a business developing apps on the Apple App Store or Google Play Console, be aware that there’s one major roadblock to creating your developer account, and that is getting a DUNS Number. Many developers don’t even know they need a DUNS Number until Apple rejects their developer account, or Google rejects their Play Console verification.
So what is a DUNS Number, why do Apple and Google require it, and how can you successfully obtain a DUNS Number in India without delays? This guide will provide you everything you need to know about getting a DUNS Number in detail including the official process, timeline, document requirements, and the best route for receiving approval, saving you weeks.
What Is a DUNS Number and Why Apple & Google Ask for It
A DUNS Number, or a Data Universal Numbering System Number, is a 9-digit identification number assigned to a company by Dun & Bradstreet for the purpose of verifying the legal existence of that company.
The main reason that Apple and Google require a DUNS Number is to establish trust.
When you set up an organization (versus an individual) developer account, both Apple and Google will need to independently verify that your company exists and is both registered and legally operating. The DUNS Number serves as a universal identification number that can be used by multiple organizations worldwide.
When Is a DUNS Number Mandatory?
If you are publishing an app as an individual you do not need a DUNS number, however it is compulsory in these situations:
• When signing up as a company for an Apple Developer Account
• When verifying an account with Google Play as a company
• When publishing apps under a company name
• When selling business apps that involve using the app for payment, subscription, or for enterprise use
If you have the intention to build credibility for your brand, use the name of your company or expand internationally, then an organization account is required—so a DUNS number is required as well.
Official Ways to Get a DUNS Number in India
In India, there are two official methods to acquire a DUNS number:
1. Free Registration (Direct Route)
You can apply for a DUNS number directly through Dun and Bradstreet’s official website. While this method is free, it often takes an extended period of time for the verified DUNS number to be received.
The estimated processing time is between 15 to 30 business days but may take longer if documents have to be re-verified or there are discrepancies found. This is especially an issue for startups and developers, as they often miss deadlines for launching their apps due to the processing times.
2. Paid Fast-Track Registration
The expedited way is via Duns India, which processes your application within 24 hours for a fee of ₹5,999. Many app developers utilize this method when they want to receive app approval from either Apple or Google without the worry of processing delays.
Documents Required for DUNS Registration in India
The documents needed to register for a DUNS number are fairly straightforward; however, ensuring that they are accurate is critical. If anything on the document is incorrect, even slightly, it can lead to delays in the verification process.
You’ll typically need:
- Proof of business registration (GST, incorporation certificate, MSME)
- Business PAN Card
- Business address proof
- Name of the person with the authority to sign the document
- Business contact information
Apple and Google check these documents against your DUNS registration, so it’s important for all of the information to match exactly, including spelling and formatting.
Step-by-Step Official Process to Get a DUNS Number
To better clarify the DUNS registration process from start to finish, let’s break it down step-by-step:
1. Enter your business information into the verification system including your business name, business address, registration number, and business contact information. Dun & Bradstreet compares these details to existing government and/or business records for the purpose of verifying that the information is accurate.
2. After the verification has begun, Dun & Bradstreet may place a verification call or send an email to confirm that the business exists and that the information on file is complete and accurate. Because many founders cannot answer calls they miss or give inconsistent answers to the follow-up calls, there are often delays related to this part of the verification process.
3. After your business is verified, a unique nine-digit DUNS number is generated which is entered into the Dun & Bradstreet global database. Apple and Google can then use this number in real-time to validate your business’s DUNS registration.
For companies looking to fast-track their DUNS registration through a provider such as Duns India, this entire process can take as little as 24 hours compared to several weeks.
Why Developers Choose Paid DUNS Over Free Registration
When you look purely at the cost of getting a free DUNS Number, it may seem more appealing than paying a fee for a DUNS Number. In the real world of app publishing, however, time is of the essence!
Delays in obtaining your DUNS Number can cause you to be:
• Declined by Apple for an Apple Developer account
• Denied access to the Google Play Console
• Missed launch deadlines
• Lost revenue due to delayed app launches
Generally, by paying ₹5,999 to obtain a DUNS Number, you often will receive it within 24 hours, which can save you significantly more in costs than if you wait an average of 15 to 30 days and put your entire app roadmap on hold while waiting for your DUNS Number to be issued.
If cost is not an issue, fast-tracking your application’s DUNS Number is simply the most effective business decision you can make.
Common Mistakes That Delay Apple & Google Approval
Some developers obtain their DUNS Number; however, they still get rejected because they do not have accurate records and/or information that matches. Mismatches in records can cause problems when getting your application approved by both Apple and Google. Here are some of the most common mismatches:
• Mismatched business name between your DUNS Number and the developer account
• Different address formatting
• Using individual information instead of business information on your DUNS Number
• Applying under a different account type than registered
This is where using a professional can really help you, as they will ensure your information on file with the DUNS Number matches exactly with what Apple or Google expects.
After You Get the DUNS Number – What’s Next?
Once you are issued a DUNS Number, the DUNS Number will NOT expire. You can use your DUNS Number for:
- Your Apple Developer Program
- Your Google Play Console
- Your International Contracts
- A Vendor Onboarding Process
- Global Business Verification
Simply enter the DUNS Number into your Apple or Google dashboard and then wait.
Is Getting a DUNS Number Worth It?
If you are serious about mobile applications, brand identity and build a business on something that you have been doing as a hobby, then it’s absolute YES. DUNS NUMBER is NOT just a number; it is a global unique business identity. Value becomes even more obvious when you can get your DUNS NUMBER within 24 hours for ₹5,999 versus waiting 30+ days to obtain it.
FAQs
No, having a DUNS Number is only required for organization accounts on Apple & Google and not required for independent developers.
If you register for FREE it takes 15-30 days. If you use the paid option you will receive your DUNS Number in 24 hours.
Yes, you can publish apps without a DUNS Number using your independent account, however you will need a DUNS Number if you have a company account.
Yes, One DUNS Number works with both platforms.
Yes, if you are concerned with obtaining your registration quickly, it is definitely worth it.